Volkswagen Philippines recently opened their Iloilo dealership at the upper ground level of SM Iloilo along Benigno Aquino Sr. Avenue.
Volkswagen Iloilo is the result of a partnership between Volkswagen Philippines and Grand Canyon Multi-Holdings, Inc. (GCMI), a successful automotive and car parts dealer established in 2005 which now has seven other dealerships in the city and in Panay Island. GCMI is led by its president Jan Andrew Po and was founded by a family of Filipino businessmen--all based in Iloilo—supporting the development of the area’s automotive industry. The Iloilo dealership is Volkswagen Philippines’ second in the central Philippines, the other being Volkswagen Bacolod.
Volkswagen Iloilo is expected to push the Volkswagen brand more aggressively in central Philippines, particularly in the Iloilo, Capiz, Antique, and Aklan provinces of Panay Island—areas where the demand for premium European brands such as Volkswagen has grown strong, especially among professionals like doctors, lawyers, businessmen, overseas Filipinos, and seafarers.
Volkswagen Iloilo is seen as an important addition to Volkswagen Philippines’ dealer network and moves the much-loved Volkswagen brand closer to even more Filipinos nationwide. More than establishing dealerships, Volkswagen puts the premium motoring lifestyle experience within reach, after all, It’s More Than Just a Car.