Nissan Philippines' President and Managing Director Atsushi Najima today presented the next phase of the company's EV strategy for the country at the 9th Philippine Electric Vehicle Summit.
“Now that the Nissan LEAF is here, the next phase of our electrification plans for the country involves continuously educating the public about the benefits of EVs, while making the Nissan LEAF accessible to more parts of the country through our Nissan EV dealerships,” said Najima.
In a video presentation during the annual EV industry event, Najima presented the nationwide reach of its electrification strategy by having Cebu City as a backdrop to discuss its vision for sustainability.
Educating the Community
In a recent trip to the Nissan’s Cebu South V. Rama dealership, Najima discussed ways on how the dealership can further educate its customers on owning and maintaining a Nissan LEAF.
“As a pioneer EV dealer, we face a challenging yet exciting task of educating our community on the benefits of sustainable mobility,” said Michael Goho, Executive Vice President of Gateway Group, Nissan’s EV dealership partner. “It takes passionate and dedicated people who believe in sustainable mobility to make EV adoption and a reality,” he added.
Expanding the EV charging infrastructure
Launched locally in May this year, the Nissan LEAF is currently available in six Nissan EV dealerships around the country: Cebu; Mantrade Makati, Otis Manila, and Bonifacio Global City in Metro Manila; and Tagum and Matina in Mindanao.
By equipping the Nissan EV dealerships with charging stations that are exclusive to and free-to-use for LEAF owners, the brand currently has the widest and largest EV charging infrastructure network in the country. This network of EV dealerships and charging stations is expected to keep growing as the brand offers the Nissan LEAF in more parts of the Philippines in the future.
Partnering for the future
With the right product and places to put its electrification strategy into action, Nissan is now looking for potential partners to amplify the brand’s goal of creating a sustainable and resilient society. Nissan sees collaborating with the government and the private sector as the next step towards fully realizing its vision.
Najima cites the company’s Blue Switch program in Japan as the potential next chapter of electrification strategy for the Philippines. Launched in Japan last May 2018, the Blue Switch project built partnerships with various private and public stakeholders in Japan to promote the use of electric vehicles and address social concerns such as disaster response, energy management, climate change, and eco-tourism.
“We are not just offering our customers a zero-emissions vehicle with the Nissan LEAF, and a nationwide EV charging network through our EV dealerships. We are also looking at building a network of partners here in the Philippines for sustainability and resilience, unlocking the potential for EV technology to address social concerns,” Najima said.
For more information about the Nissan LEAF, visit www.nissan.ph/vehicles/new/leaf.
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