Caltex, marketed by Chevron Philippines Inc. (CPI), recently announced their latest campaign called World Record-Breaking Fuel, collaborating with a two-part series on National Geographic’s Record Rides to demonstrate how a world-class fuel could power record-breaking feats. The automotive reality entertainment series pits adrenaline junkie and radio DJ, KC Montero, against Jamaican-Chinese professional rally race car driver, Natasha Chang, to break new grounds: the fastest ascent of Doi Chang Mountain Road using an everyday car boosted with Caltex with Techron fuel.
“As a leading visual storyteller, National Geographic’s programming pillars of exploration, education, and science resonate well with the Caltex brand. Hence, we are proud to partner with the channel to create Record Rides for our viewers and motorists in Asia.” “This show will demonstrate how Caltex with Techron fuels can power an engine towards achieving an extraordinary journey,” says Brian Fisher, Caltex Brand Manager.
Guinness World Records’ long-standing 63-year history and credibility made them the obvious partner to demonstrate how a world-class fuel could power record-breaking feats.
“Caltex partnered with Guinness World Records and set a time of 6 minutes 52.692 seconds with Natasha achieving the coveted title of the fastest ascent of Doi Chang Mountain Road using a 28-year old car,” added Fisher. “With the world record powered by Caltex with Techron, our campaign encourages drivers to fuel up the same fuel that set a world record and experience its power in their everyday drive.”
To perform at maximized power, an engine requires unrestricted air and fuel delivery which cannot happen when deposits are on the intake valves and port fuel injectors. Techron’s unique chemistry is proven to remove and protect an engine from deposits in these critical areas. Caltex with Techron also contains Clean & Glide technology, which further helps to reduce friction, helping maximize power.
“Caltex with Techron is specially formulated to clean and protect engines. The GUINNESS WORLD RECORDS title achievement helps demonstrate how a clean engine powered by Techron can function at its most optimum, which includes delivering maximum power to your wheels. This is the same fuel that our customers can experience at their neighborhood Caltex stations to power their everyday drive,” said Greg Engeler, Product Engineering Manager for Caltex.
The campaign rolls out in Cambodia, Singapore, Thailand, Philippines, Malaysia, and Hong Kong from July to October 2019.
Caltex Philippines introduces its new brand ambassador
At the same event, Caltex also introduced their latest brand ambassador, Dingdong Dantes. Among his many feats are being an award-winning Filipino actor, film producer, television presenter, and an effective endorser. He also manages his own film studio, AgostoDos Pictures, and serves as the founding chairman of the YesPinoy Foundation. Aside from these, Dingdong is also a husband and father to two kids.
“Dingdong Dantes’ roster of achievements is a testament to his determination to keep on taking new challenges whether in acting, in business or his personal life, each time beating his personal best,” said Louie Zhang, CPI Country Chairman. “Aside from this, he is also the perfect embodiment of the Caltex’s tagline and philosophy of “Enjoy the Journey”. He represents the brand’s personality of being positive, friendly, genuine and he encourages people to enjoy the journey of whatever they are doing and wherever they are going.”
Caltex stays committed to innovation in its desire to provide the best possible fuel for motorists to make the journey even more enjoyable.
For more information about Caltex in the Philippines, visit www.Caltex.com.