LAUNCHED: All-New Rolls-Royce Phantom
The all-new Rolls-Royce Phantom was launched at a grand showcase held on the 16th of October 2018, at the BGC Arts Center in Taguig.
The launch showcased the illustrious history of Phantom since 1925, featured an intimate lounge wherein customers and media could sample luscious materials in the pinnacle super-luxury limousine, and configurators to highlight near-limitless Bespoke possibilities on Phantom.
Speaking at the launch, David Kim, Asia Pacific Regional Sales Manager for Rolls-Royce Motor Cars said, “New Phantom is an exceptional automobile that is truly one of one – it symbolizes the ultimate presence, manifests unmistakable power and showcases authentic hand-crafted quality as only Rolls-Royce can do.”
“In addition, with cutting-edge innovations like a unique Architecture of Luxury underpinning, our famed ‘Magic Carpet Ride’ experience enhanced to near-silence, and possibilities of displaying Bespoke artwork in the ‘Gallery’, we are confident that New Phantom will once again take its place at the peerless pinnacle of the super-luxury landscape in the Philippines,” said Mr. Kim.
President of Autohub Group Mr. Willy Tee Ten, also added, “Rolls-Royce is luxury royalty, and Phantom is the jewel in Rolls-Royce’s crown. The Autohub Group is delighted to launch the all-new Phantom today, resetting the benchmark for ultimate luxury in the Philippines, confirming the importance of the Filipino market for Rolls-Royce and sustaining the company’s vision of providing exceptional customer experiences.”
Available in both Standard and Extended Wheelbase versions, the new Phantom offers a thoroughly contemporary design interpretation of Rolls-Royce DNA – one that symbolizes the sheer power of presence.
The Magic Carpet Ride experience is also enhanced to levels of near-silence on the new Phantom, thanks to the integration of a slew of new technologies and an all-new twin-turbocharged V12 engine capable of delivering effortless progress to any destination.
Underneath its sculpted skin, an all-new aluminum ‘Architecture of Luxury’ further enables the new Phantom to be lighter, stiffer and quieter. This innovation is unique to Rolls-Royce and will underpin every future model with the marque.
A divine selection of materials has been placed in artisans’ hands to be placed thoughtfully throughout the car’s interior. As a result, being inside New Phantom is akin to entering a luxury hotel suite – a lifestyle not unknown to patrons of the marque.
A selection of rear seating options is available on New Phantom, from the lounge to individual formats. Technology is hidden until required, leaving only the visual majesty of curated wood, leather and billeted metal for all to admire.
The centerpiece of New Phantom is ‘The Gallery’ – a notion that reinterprets the motor car’s dashboard for the first time in 100 years. A piece of hardened glass spans the entire length of the dashboard, and this sets the stage for patrons to display spectacular works of art if they desire.
Whether it is traditional art media, or material fascination with wood, fabrics or metal, or even displaying personal memorabilia like a vintage baseball card collection, Rolls-Royce welcomes challenges to the convention with this new Bespoke capability. Patrons will even be able to work with their favorite artist to create one-of-a-kind installations.
With this near limitless degree of personalization now available to patrons, there is little doubt that the new Phantom will stand peerless at the pinnacle of luxury, a creation truly one, of one.
The new Phantom was presented at the launch was in an exquisite Black Diamond, with an Armagnac interior. Bespoke highlights on the car include Illuminated treadplates, Rear Massage Seats and a ‘Rivenslate’ Gallery.